Three Mistakes Small Business Owners Make with Their Online Marketing

Poor online marketing is one of the major causes of early failure in small businesses. Unsuccessful online marketing fails to recruit new customers and wastes marketing resources. There are three mistakes small business owners make with their online marketing that accounts for this waste:

1. Insufficient marketing research.
2. Not targeting potential customers.
3. Not creating or following through with an online marketing plan.

Insufficient Marketing Research

One of the first mistakes that small business owners make is not investing in online business marketing research. Sometimes, especially because of start up costs, small business owners as usually reluctant to invest in marketing research, meaning researching product development, competition and market segmentation. Without this necessary information small business owners build their company on incomplete and inaccurate information, thus dooming their success from day one.

In addition, small businesses that do not research marketing decisions tend not to approach marketing decisions strategically, and lack the marketing skills necessary to recruit new and loyal customers. Market research is a smart investment that can save the business time, resources, and help prevent marketing to the wrong people.

Not Targeting Potential Customers

Contrary to popular belief, many small business owners tend to believe that everyone wants to purchase their products, but that is seldom true. Failure to target customers most likely to buy might alienate potential customers.

Not Creating or Following Through with a Marketing Plan

Creating and following through with a marketing plan will produce the greatest return on business investment. Most business owners only create a marketing plan because it is required by banks to qualify for business loans. However, creating and following through with a marketing plan will create focus, help meet goals, and increase revenue.

Avoiding these three catastrophic mistakes can help prevent cutting into revenue, wasting time, and losing customers.

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Utilise Wordpress Plugins With Your PPC Campaign

Wordpress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional linear blogs. With the continued popularity of ‘magazine style’ themes, which resemble conventional websites, Wordpress’s popularity seems assured. One of the reasons for its success is how easy to use it is, even for the greenest of newcomers with the rawest of coding experience.

If you are using Wordpress to create the website through which you hope to achieve your Internet Marketing dreams, it is well worth considering switching your CMS to Wordpress. This is all the more true if you are planning on (or are already) using pay-per-click (often referred to as just PPC) advertising. While Wordpress itself provides minimal support for inserting PPC adverts in to posts, content and around a site, there are plenty of ‘plugins’ that specialise in just that.

In Wordpress speak, a ‘plugin’ is the method used to add another layer of functionality to Wordpress. Plugins work from within the main Wordpress dashboard, and all are free to install and use. You can, for example, use plugins to add your stat counter codes to a website, or to help cache pages better.

Naturally, you can use plugins to insert PPC codes in to the content of your website. All you have to do is configure the ad code, insert it in to the plugin instruction box and then choose where and when it is displayed. The ad will then appear naturally when a post is published. Popular choices for this free service include Adsense Now and Adsense Anytime; despite the names, they work with any PPC system, and give your website an ease of use that hand-coders and other CMS users can only aspire to.

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How to Set Yourself Apart From Other Affiliates

Considered today as one of the best and easiest way to earn some money, affiliate marketing is now attracting many people to represent themselves in this type of business. BUT, as competition increases, you may need some ways to distinguish yourself from the rest of the affliate marketers.

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